We Grow People and Brands


Live Events

Master chefs at The Savoy  2 minute movie

Master chefs at The Savoy

2 minute movie

Latest News...

We launched our Foodie Yoga Retreats in Andalucia in 2017.  Check out our retreats page.

Celebrity Dating Service: As foodie specialists, we are pairing up Top TV Chefs with some of the nation's best loved Brands.

 And cooking up sizzling new corporate and consumer experiences with GREGG WALLACE, RAYMOND BLANC, MONICA GALETTI and MasterChef winners past and present.

   The romance started here...

From intimate dinners to international conferences, award ceremonies and product launches, weddings, workshops and Retail Theatre, we have 20 years of experience and are relentless in our search for the best venue, the tastiest canapé, the most jaw-dropping entertainment. 

Our imagination knows no bounds and we work across all media and with every form of technology (new and old) to create unique, emotionally engaging and compelling human experiences.

From initial chat to lights out, we are with you every step of the way.

All our events are designed to your taste and served with a twist of Lunar Lemon magic.


• Immersive 250th Anniversary Banquet for 2000 guests and royalty in Greenwich

• Indoor and outdoor Christmas shopping promenade theatre experience for Liberty.

• Fifty events at the Natural History Museum over a decade. Events included Renault Centenary and film premieres for Warner Bros.

• Producer of ‘Entrepreneur of the Year’ UK tour for five years. Five regional dates and a final at the Grosvenor House Hotel.

• Producer and host of Southwark Council ‘What’s Your Story?’ tour. A twenty date tour at iconic Southwark venues and outdoor events at all four Southwark parks.

• Producer and host of ‘The Big Book Group’ a twenty date UK theatre tour including Kings Place, N1. This is a co-production with www.mickperrin.com

• ' Evening with Albert Roux’ at Wellington Arch.

• Producer of many MasterChef events including ‘Gregg Wallace at the Savoy’.

• Producer and host of 'Coutts; The Next Chapter’ UK tour.

• Producer and host of ‘The Starbucks Story’ for UK leadership conference.

• Host and producer of three 'Burger Fest' events for the public, press and burger bloggers.

• Advisor for the Groucho Club Dinners. Chefs include Nieves Barragan, David Carter and Honey & Co.

• Host and producer of ‘An Evening at the Belle Hotel’. Touring show at Waterstones and LitFests in support of Craig’s novel, ‘The Belle Hotel’ - ‘A Great Read’ Matt Haig

Brand & Business Development 

Branding by Lunar Lemon

Branding by Lunar Lemon

Brand & Business Development for the Hospitality Industry

We've been seriously doing the business for our hospitality industry clients in recent years. Clients include Adventure Bars, Big Easy, Bill's, Brigadiers, Brighton Pier Company, Camino, City Pub Company, Charlotte’s, Davy’s, Drake & Morgan, Drafthouse, Darwin & Wallace, Iberica, Inception Group, Incipio, JKS Restaurants, Jolly Fine Pub Co, Laine Pub Co, Market Taverns, Mash Pubs, Mosaic Pubs & Dining, Nice Bars, Temper, Nuala, Old Spot Pub Co., Remarkable Pubs, Tell Your Friends, Tom Simmons, Thai Leisure Group, PubLove, Urban Pubs, Urban Village Pubs, Wright & Bell and Whitbread. Our recent focus has been customer acquisition via face-to-face and digital campaigns that recruit loyal corporate and residential customers. Campaigns that do the business for our clients, building sales and repeat business across buyouts, group bookings and footfall.

Business Development needs great Brand Story.....

We've invented a fictional character for a chain of celeb chef restaurants, written a narrative for Britain's wildest county and London's oldest borough, come up with dialogue for a shop window graphic and conjured up a poem for a property developer's garden shed.

Clients include a trillion dollar bank, a penny-a-share NHS spin-out, a Brighton pub company, a global five-star hotel group and a celebrity foodie. 

 We rattle our keyboards and shove words around mercilessly until they zing.  Until they bring new life to our customers and their brands.  Until the story war is won. Won, one customer at a time: online, on the street, over a pint. This is the way of the Lunar Lemon. 

Brand story is also an integral part of every event and business development campaign we undertake. Craig has recently published a novel set in the hospitality industry. ‘The Belle Hotel’ is the story of three generations at a legendary Brighton hotel.


When we say we do 'Brand Story" people sometimes crinkle up their faces and raise an interested (or mystified) eyebrow.  Sounds interesting.  Yes, I think we need that... but what is it? So, listen up.  Here we go: 

The stories we tell ourselves about ourselves form our identity.  The stories an organisation tells itself about itself forms its Brand Story.

An organisation’s Brand Story needs to be strong, positive, coherent and engaging.  If it is not, everybody suffers.  This is particularly pertinent in the wake of what we might call corporate trauma; when an organisation encounters loss or major restructuring or negative coverage in the media. 

Major change and upheaval can lead to a weakening sense of identity.  This, in turn, undermines performance, clouds strategy and leads to conflict, stress, loss of motivation and innovation, fragmented communication and instabliity.

Repeated attempts at rebranding via advertising campaigns and conventional marketing strategies are not always enough.  A call to name Brand Values and live by them is often received with cynicism by staff and clients/customers alike and has limited benefits.  Many well-intentioned and costly interventions just don’t go deep enough.

"Brand Story provides invaluable content for Social Media"

Once the preserve of expensive centralised campaigns via press and TV, Brand Stories can now be spread to millions by pressing ‘send.’  The barriers have gone and many organisations have only just caught up with this idea, realising that a story is being told already through every tweet, post and update.  And they’d better get around to giving it some sort of shape.

3 line brand story and spoon logo for 'Charlie Crown' wine bars and restaurants

3 line brand story and spoon logo for 'Charlie Crown' wine bars and restaurants

The mythology surrounding a brand is hugely influential and hard to change. Great if you are Virgin, or Apple, or Innocent.  Not so good if your brand story is less than heroic.  And worse if your organisation is cast as a villain or a fool by the media.

The question of course is:  What is our story?  How can we agree on it and own it? How do we craft it, cascade it, embed it and live it?


The good news is that every organisation has a positive Brand Story waiting to be discovered.  Every brand has a heritage to celebrate.  Every brand has brand heros at every level with transformational stories to tell.

Brand Story needs to be unearthed and told.  And then told again and again at the water cooler, in the Board Room, lift and bedroom, and through every form of internal and external communication.  Until it becomes so much part of the infrastructure that you don’t notice it any more.

 Read our client stories to find out more.